Big data is serving top tennis players a match-winning advantage

Big data is changing how tennis stars train and play; but the key to success is taking all that information and turning it into something players can use to win.

Craig O’Shannessy, official strategy analyst for both the ATP Tour and all-time great Novak Djokovic, says that the smart use of data when preparing can have a significant impact on a match.

O’Shannessy explains to ZDNet at the ATP Tour Finals in London how he uses a range of tools to give Djokovic that data-led advantage. These tools include the Infosys Tennis Platform, which is being used for the first time in 2019 across the ATP Tour, which is the worldwide top-tier tennis tour for men organised by the Association of Tennis Professionals.

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